‘F’ is for Fruit Sugars!

‘F’ is for Fruit Sugars!

Is fruit good or bad for your health? The sweet truth… Many people now believe that because added sugars are bad, the same must apply to fruits, which also contain fructose. However… this is completely wrong, because fructose is only harmful in large amounts and it is...
SENSORY PERCEPTION: BATTLE OF THE SEXES

SENSORY PERCEPTION: BATTLE OF THE SEXES

When comparing the sense of taste and smell between men and women in how they identify flavour, should we expect a difference? If our male ancestors hunted and our female ancestors gathered plant-based foods, who could benefit from having a strong sense of smell and...
TASTE PERCEPTION: THE WEIRD AND WONDERFUL

TASTE PERCEPTION: THE WEIRD AND WONDERFUL

The seemingly simple sense of taste is anything but clear-cut. Science cannot explain all its complexities, and the underlying biology is so powerful that marketers successfully manipulate customers with suggestions… Here are 8 weird and wonderful facts regarding our...